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When you hear "natural," images of blue skies and melodious birds chirping come to your mind. However when it comes to cosmetics, the term natural is often misinterpreted. Many companies simply label their products as 'natural', even that they contain processed ingredients. How do you know whether a product truly organic or not?

Bluh Alchemy

Bluh Alchemy is an innovative clean skincare brand that has a limited, treatment-focused line that contains synergistic blends of rare botanical extracts. Becky Bluh studied cosmetics chemistry and discovered ways to harness plant-based ingredients with profound physiological effects. She sought out a range of rare plant extracts that could provide a blueprint for optimal skin health, and also protect against premature ageing and free radical damage, as well as oxidative stress.

Bluh's studies and experiments with rare botanicals led her to discover the groundbreaking Cellular Extraction process, which allows the extraction of the plant's full phytoactive profile in its most potent and stable form. Her formulas use this revolutionary technology to provide Advanced Bioactive Solutions directly to the skin.

For February's Beauty Heroes Discovery we selected two full-size products from Bluh Alchemy: the Botanic Retinol Cell Renewal Concentrate (hero but it's super) and the Eye Oil Serum (sidekick every hero requires). Bakuchiol is a derivative of retinol, reproduces the corrective properties of retinol. It is used in this concentrate to help visibly correct wrinkles, enlarged pores and breakouts. This is combined with a variety of antioxidants that include Kakadu plum, which stimulates cell renewal and reduce the appearance of hyperpigmentation and finger lime caviar to smooth and tone the skin and mountain pepper leaf cell extract that has off the charts ORAC to protect against premature aging.

African Botanics

In a small part of the Walter Sisulu National Botanical Garden in Johannesburg, South Africa grows a yellow-tinted strelitzia (known as Mandela's Gold), an endemic plant that is also one of the nation's emblems of nature. It's an ode to the moral leader of the Rainbow Nation, and a reminder of the country's deep connection to nature and its rich biodiversity.

For Craig and Julia Noik, founders of the hyper-luxe green beauty brand African Botanics, launching the line was about more than a creative venture. It was a way to share a piece of their homeland with others and to give them the same sense of belonging to this amazing place and its long-standing traditions that have always been an integral part of their lives.

The resulting skincare collection is a tribute to traditional African beauty rituals that utilize the ancient African phytochemistry and cutting-edge botanical pharmacology. The most effective South African plants are sustainably procured from the country's remote and unexplored regions, and then infused with potent actives sourced with the help of biochemists and botanists both in South Africa and across the world. The plants are then encapsulated with advanced extraction and encapsulation techniques to produce the ultimate eco-luxe high-performance green beauty.

Fifty7 Kind

Fifty7 Kind, an internet-first brand, provides skincare products made of plants in eco-sustainable packaging. The sleek line of skincare and body care includes ingredients that are sourced from Southern Africa. These include oil extracts from plants and seeds as well as unique minerals from the desert, the sea and the land. Gabrielle (founder of Fifty7 Kind) grew up as an organic child in the English countryside. She says that her mother taught her to cook using raw ingredients and to gather wild herbs to enhance beauty.

Utilizing botanicals that are sourced sustainably, the slow-fusion artisan process ensures concentrated extracts of skin health beneficial vitamins, fatty acids, trace nutrients, and non-polar amino acids. The brand sources rare wildcrafted, wildcrafted, and under the radar plants like Ugandan Vanilla, a subspecies of shea, also known as Vitellaria Nilotica, which provides high levels of Vitamin A, E, and K, Organic Botanics and non-polar antioxidants.

YINA is a natural skincare line that was created by two female doctors from Chinese Medicine millenia old East ancient herbal remedies meet botanical organic luxury in this California founded brand. YINA products are made up of traditional medicinal herbs and plants like Ashwagandha and Hawthorne Berry in addition to more commonly used organic ingredients that are used in many other skincare lines.

Live Botanical

Botanical skincare that bridges the gap between modern and traditional methods, bringing balance and harmony to enhance your natural beauty. Made in Portland, OR.

A botanical is a plant or part thereof that is valued for its therapeutic properties and flavor or scent. Since ancient times, botanicals have been used to maintain and enhance health. This includes skin care.

Botanicals can be purchased in fresh or dried form, and in a variety of preparations. They can be found in the produce aisle of a supermarket or in the dietary supplement section as tablets, capsules, tea bags, or liquid preparations. A single chemical can be isolated from a plant and then sold as a dietary supplement in capsule or tablet form.

The safety of a plant is contingent on its chemical composition, its function in the body and the method of preparation. The amount of a particular botanical that is used in a product has an impact on its safety. A cup of tea contains a small amount of a botanical, while extracts or tinctures are much more concentrated.

A tincture can be prepared by soaking a botanical in a liquid, such as water or alcohol to extract the essential constituents. A tincture is diluted into various strengths. The strength of a tincture usually expressed in terms of the ratio of botanicals to extract.

YINA

Angela Chau Gray, Ervina Wu and Angela Chau Gray are both experts in Traditional Chinese Medicine. Their brand is a tribute to the ancient philosophies and has TCM professionals at the control. The result is a selection of advanced, artisanal and luxurious formulas for modern wellness routines such as Acupressure and Acupuncture.

YINA is sustainably made in California and its products are high in powerful bio-adaptive plants. Their most popular products are NOURISH botanical oil serum and the anti-pollution mask. Both are rich in nourishing camellia seed oil, safflower oil, and the licorice root. They also contain anti-aging plants like rhodiola, and Asian knotweed. The mask also contains coconut, pear powder carbon, and moringa to cleanse.

Felicia is part of the extremely efficient YINA operations team. She enjoys trying out new products and following the self-care practices outlined by the founders of the brand. She is a fan of the YINA Anti-Pollution Mask, which includes cleansing agents such as pearl powder, skullcap root and moringa.

Malaya Organics

Malaya Organics is a Brooklyn-based 100 100% natural high-performance line that was created by Katya Slepak, an expert formulator, product designer and certified aromatherapist. The brand's nourishing, results-driven products are designed to help support the skin's natural aging process as it matures and are suitable for all skin types. Their balance oils are infused a therapeutic blend that is high in anti-aging essential oils, plant oils and phytonutrients.

Their ingredients come from the taigas of Siberia, forests of India and the Amazon as well as the deserts of Morocco to give you an experience that will transform your skin. mindfully formulated to help connect you to your inner world of peace, balance and healing. The name "Malaya" is derived from a sandwood forest in the Shambhala tradition, and means a sacred garland of flowers that is worn during ceremonies. These are the inspirations that fueled the creation of this carefully curated collection of pure, therapeutic-grade skincare.

Fran Miller

The lineup includes everything from shea butter and goji berry body scrub to a hair-smoothing spritz and multi-tasking face oil. The lineup includes everything from a shea butter and Goji berry body scrub to a spritz that smooths hair multi-tasking face oil.

Since its beginning, F. Miller's commitment to environmental sustainability has been based on organic, ethically sourced ingredients and partnerships with mindful manufacturers locally and globally. All of F. Miller's premium organic cbd essentials do not contain harmful preservatives or synthetic fragrances. They are also free of mineral oils, GMOs, aluminum and SLS.

All products are blended and then bottled by hand in small batches to preserve freshness. The label works with expert cosmetic chemists to create nutritious blends of botanical components that promote radiant skin, provide multi-correctional results, and deeply nourish all types of skin. The brand is also eco conscious, which extends to the packaging and practices. They make use of recycled and biodegradable glass and prioritize sourcing eco-friendly, recyclable packaging materials. They offer a subscription and refill program to reduce the amount of waste.