10 Signs To Watch For To Find A New Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel helps potential customers to learn more about your brand, solve their problems and feel confident to buy from you. Content is more appropriate for each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists draw attention, generate leads, and keep the readers entertained. Guides and templates that are gated work well in this stage.

Awareness

At this stage, consumers are only aware that your brand exists and the solutions you offer. This stage is where content is created to educate and inform potential customers about the issues your solution solves as well as its differences from competitors.

To identify your content gaps at this point, think about the kinds of keywords your audience uses to browse online. You can conduct keyword research to find out what is content marketing terms your target audience is using when searching online. This will aid you in determining if your product or service is required. This data can then be used to create an editorial calendar and determine which content pieces will target those terms.

Creating content for this stage of the funnel will also help you build brand affinity among your customers. The more people learn about your brand, the more trust they'll have in the ability of your company to solve their problems. This results in higher conversion rates, whether that's newsletter signups, purchases or click-throughs to your website.

A well-executed content strategy can assist in closing the gap between conversion and purchase at this stage. For instance, if you discover that the majority of your content is targeted at gaining awareness, but not enough is helping buyers make a purchase decision, you could increase your advertising budget to focus on middle-funnel keywords.

Social media is a different way to boost your bottom-of-the-funnel conversion. Social media platforms like Twitter and Facebook allow you to interact directly with your customers and give you the chance to showcase your customer care. This could include anything from retweeting good reviews to promoting special offers.

You can also utilize content that is already available to help buyers move through the funnel, such as blog posts or content marketing funnel case studies. If you write a blog article explaining the reasons why your product is superior to a competitor's you can share it on social media and encourage your readers to join your email list to receive more details. You can also encourage conversions at this point by asking users to include your name on their social media posts after they've used your product. This will inspire other users to follow suit and will help spread the word about the brand.

Inquiry

A well-planned content strategy should include a variety of content types that draw customers in each stage of the funnel. For instance, brand awareness campaigns might include ad content, but they should also include blog posts and infographics that provide answers to common issues and objections. The content can then be distributed via social media and email to drive organic traffic.

As consumers progress through the decision-making process, they begin looking for specific features in a product that will help them make an informed purchase decision. This is a great time to make use of FAQ pages. Use keyword research tools like Ubersuggest or search popular hashtags for your industry to find people who are asking. Create answers to these questions and place them on your content funnel map.

During this phase, it's crucial to provide an enticing and compelling argument that demonstrates how your product or service can solve their problems and make them more cash. The content should also emphasize your brand's distinctiveness in comparison to your competition.

This is a simple stage to gauge since the consumer is making a purchase decision. To determine whether you're getting the job accomplished, look for metrics such as conversion rate, number of payments and click-through rates.

As consumers move into the advocacy stage and become loyal customers of your brand. They also share your content because they feel strongly about it. This is a great method of increasing your reach. You'll need to develop content that is inspiring people to share it instead of just focus on engagement metrics. Utilize Sprout Social, Content Marketing Funnel for example, to track social shares as a result of your content marketing efforts. This will give you a clear picture of the impact you have.

Decision

At the decision stage consumers are seeking documents that support their purchase and outlines how to use the product. At this point they want to be certain that your product will solve their issue and justify the investment. At this stage it is essential to provide high-quality content, like product guides and case study videos and customer success stories are essential. Your customers would like to ask questions and receive answers from your support staff. Offering them personalized emails and 24/7 customer support is a great way to delight customers and encourage them to share their experience with others.

At this point you're hoping that your customer will become a brand ambassador and promote your product to their colleagues and friends. In order to convert these advocates into raving supporters you'll be required to provide them with useful content that can help them get the most out of your product or service. You can do this by creating personalized newsletters, tutorial videos, free trial offers and loyalty programs.

It's time to begin focusing on the retention of your audience after it has transformed from leads to paying customers. The conventional content marketing funnel models tend to see revenue as the conclusion of the journey, but it's crucial to keep in mind that consumers will continue to engage with brands after they have purchased. It's essential to think of a funnel as a dynamic structure that includes revenue, instead of static models.

While traditional funnels for content marketing can help you plan your strategy however, they do not take into account the complexities of the buyer journey. Reimagining the funnel of content marketing as circular models will help you develop a more holistic strategy. You can create content that engages your audience and boosts conversions by planning for each phase of the journey. You can then use the data from conversions to improve and test your strategy. Are you ready to experience the impact this approach can make to your company? Contact us today to request a free content marketing guidebook!

Retention

A content marketing funnel is a useful tool that can help brands plan their strategy, execute it and measure its success. It also gives them visibility into the gaps in their strategy for content that must be filled. If a company has a lot of content targeted at generating attention and interest, but only a few pieces targeted at the middle of funnel, it must create content specifically for this stage.

One of the best ways to gauge how on-target your content marketing in digital marketing is to use tools like Ahrefs to look at the average time on the page and bounce rate of each piece. The higher these numbers are, the better performing your content.

It's important to update and keep relevant the content you create to ensure that you are at the top of your funnel. This will keep your customers engaged in your brand, its products and services. This can be achieved by creating new content that is focused on keywords, addresses questions that your target audience is likely to look for, and provides the most the latest information regarding your industry or product.

As your audience enters MOFU, they will be seeking out more information about your products or services, as well as solutions to their problems. It's also important to build trust by giving honest reviews and demonstrating your value.

In the final phase of your content marketing funnel your audience will decide whether they want to purchase. This is accomplished through gated content that requires an email address or other form of registration to gain access. This content is meant to transform the engagement and awareness you've cultivated at the top of your content marketing funnel into leads that are qualified for your sales team to follow up on.

You can still influence the customer journeys through your brand, even though your support and sales teams are the primary ones responsible for retention of customers. Create content that delights your customers throughout the entire funnel of content marketing. This can include useful resources, behind the scenes information, and special offers that only your audience has access to. If you can establish a relationship of trust with your audience, then they will be your greatest advocates and will help reduce your sales cycle.