13 Things About Content Marketing Funnel You May Not Know

A Content Marketing Funnel Explained

A funnel for content marketing helps potential customers discover more about your brand and solve their issues. They also feel confident to buy from you. Content is more appropriate for every stage of the funnel.

At the top of the funnel informational videos, infographics and checklists draw attention, generate leads, and keep the readers entertained. Gated content, such as templates and guides is effective at this point.

Awareness

At this point, consumers are aware of the existence of your brand. They are also aware of the solutions you provide. At this point the content you create is intended to provide answers and educate prospects about the issues your solution solves and what makes it different from competitors.

To understand your content gaps for this stage, consider the types of keywords your target audience uses to browse on the internet. Keyword research can be used to determine what terms your audience uses when searching online. This will aid you in determining if your product or service is in demand. This data can then be used to develop an editorial calendar and determine the content pieces that will be targeted at those specific terms.

In addition, creating content for this part of the funnel will help you build your brand's affinity with customers. The more people learn about your brand, the more confidence they'll have in the ability of your company to solve their problems. This leads to higher conversion rates for newsletter signups or purchases, as well as clickthroughs on your website.

A well-planned content strategy can also assist in closing the conversion gap in this stage. For example, content marketing funnel if you discover that the majority of your content is aimed at gaining awareness, but not enough is influencing buyers towards a purchase decision, you can increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Another way to boost your bottom-of-funnel conversion is through social media. Social media platforms such as Twitter and Facebook let you interact with your customers directly and give you the chance to show your dedication to customer service. This could include anything from retweeting good reviews to promoting special deals.

You can also make use of existing content to push customers to the bottom of the funnel, such as blog posts or case studies. If you write a blog post explaining the reasons why your product is superior to the competition's you can share it via social media and invite your readers to join your email list to receive more details. You can also encourage conversion at this point by asking your customers to include your name in their social media posts after having used your product. This will inspire others to follow suit and spread the word about your brand.

Consideration

A good content marketing strategy incorporates a mix of content types to attract customers at every stage of the funnel. Brand awareness campaigns, for example may include ads, but also blog posts and infographics that address common concerns and objections. These pieces of content can be shared via email and social media to increase organic traffic.

As consumers move through the process of considering, they start looking for specific features of products that can help them make a purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this stage. Utilize keyword research tools such as Ubersuggest or search for popular hashtags for your industry to find people who are asking. Create answers to these questions, and then add them to your content funnel map.

At this point it is crucial to present an unambiguous value proposition that shows potential customers what your product or service can solve their problems and earn them more money. The content should also demonstrate the uniqueness of your brand when compared to the brands of your competition.

This is an easy stage to gauge because the consumer is making a decision to buy. To determine whether you're getting it accomplished, look for indicators like conversion rates or the number of payments made and click-through rates.

As they move into the advocacy stage they become loyal fans of your brand and share your content because they feel strongly about it. This is an extremely effective method to increase the number of people who follow your brand. But you'll have to focus on creating content that inspires people to share, instead of focusing on only engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a clear image of your impact.

Decision

At the point of making a decision the buyers are looking for documents that support their purchase and outlines how to use the product. At this point they want to be certain that the product will solve their issue and justify the investment. High-quality content is important at this stage, including product guides, case studies, videos and customer stories of success. Your customers also want to be able to ask questions and get answers from your support team. Providing them with personalized emails and round-the-clock customer support is a great method to please customers and encourage them to share their experiences with others.

At this point, you're hoping that the customer will become a brand ambassador and recommend your product to their friends and colleagues. To turn these advocates into raving fans you'll need to provide them with relevant content that can help them make the most of your product or service. This can be done by creating customized newsletters, tutorial video free trial offers, and loyalty programs.

It's time to start focusing on the retention of your audience after it has transformed from leads to paying customers. Content marketing funnels tend to concentrate on revenue as the final goal. However, customers will continue to interact and interact with brands after they make an purchase. It's essential to think of a funnel as a dynamic structure that includes revenue, rather than a static model.

While traditional funnels for content marketing can aid in planning your strategy, they don't account for the complexity of the buyer journey. Instead reinventing the funnel as loops will aid in creating an effective and more holistic content marketing strategy. You can create content that engages your audience and drives conversions by planning for each phase of the process. Then, you can use the information from these conversions to enhance your strategy and make sure that it is working effectively. Ready to see the difference that this strategy can make to your business to business content marketing? Contact us today to request a complimentary content marketing guidebook!

Retention

A content marketing funnel can be a useful tool for helping brands plan, execute and measure their strategy. It can also give them an understanding of the gaps in their strategy for content that need to be filled. For instance the case where a brand has a lot of content targeted at generating awareness and interest, but only a few pieces targeted towards the middle of the funnel, they should focus on creating content that is targeted at this stage.

An excellent way to determine how on-target your content is is to use tools such as Ahrefs to analyze the average time spent on page and bounce rate of each piece. The higher these numbers are, the more effective your content.

After you've put together content to be the top of your content marketing funnel, it's important to keep it current and relevant. This will ensure that your audience is engaged and interested in your brand and the products or services it offers. The best way to do this is to create fresh content that focuses on certain keywords, provides answers to questions that are likely to be asked by your customers and includes the most current information regarding your industry or product.

As your audience steps onto the MOFU stage they'll want more detailed information about your product or service, as and ways to resolve their issues. At this stage it is crucial to establish trust by offering authentic reviews and demonstrating value.

In the final phase of your content marketing funnel, your audience will decide whether or not to buy. This is typically accomplished through restricted content that requires an email address or other method of registration to access. This content is meant to turn the engagement and awareness you've created at the top of your funnel for content marketing into qualified leads for your sales team to follow up with.

While customer retention falls mainly into the hands of your support and sales teams, you can still have an impact on your customers' journeys with your brand by generating content that delights them throughout the entire marketing funnel. This could include useful resources, behind-the scenes information and special promotions that only your customers have access to. If you can establish a relationship of trust to your customers, they will become your best advocates and will help reduce the time to sell.