Marketing Content Planner: A Simple Definition

The Importance of a Marketing Content Planner

Content planners create a vision for the creation of content, publication and distribution. They also are accountable for evaluating and tracking strategy effectiveness.

This type of content informs the audience about the company's products and services. It also helps users to solve issues and meet their needs.

A marketing content planner is a spreadsheet, or it could be a third-party application. The difference lies in how you make use of it.

1. Determine Your Goals

Benjamin Franklin's famous line "If you don't plan, you are planning for failure" is true. Getting from a strategic vision to an effective content marketing engine requires structure, workflow efficiencies and clear communication.

Identifying your goals is one of the most important steps to take in this process. You can either start with the most basic goals for your company or utilize the SMART Framework to make them more specific. It's also a good time to review your existing content goals to ensure they're still in alignment with your current strategy.

Having a clear understanding of your goals will help you monitor how well each piece of content performs. This will allow you to determine which elements are working and which isn't working and allow you to make the necessary adjustments and improve the overall performance. This will ensure that you reach your overall goals, and deliver quality content to your audiences.

2. Identify Your Audience

Knowing your audience can enable you to create content that is relevant, marketing content planner interesting and effective. The best method to accomplish this is to conduct research and marketing content planner identifying the traits of your ideal customer personas. This can be accomplished by using surveys, data analysis, and other methods of gathering details about your customers.

Using the results of this research, you can then identify the types of content that will be most effective for your business. This could range from blog posts and social media posts to podcasts and webinars. Once you've decided the most effective formats, you can start creating your content strategy.

A tool for content planning can help you keep track of marketing goals and make sure that the right people work on the most relevant projects. It can also improve productivity by helping teams focus on what's important and keep them from distractions. CopyPress provides a free Content Analysis Report that you can download today.

3. Find Your Ideal Platforms

It is crucial to tailor your digital content to the platform you prefer. Instagram users are seeking visually appealing content, whereas TikTok users enjoy short trendy videos. Conducting some market research will help you identify your target audience and their preferred platforms.

A content planner for marketing can help you to plan all the steps required to turn your ideas and concepts into a finished product. It will provide a framework for how to meet your objectives and ensure that everyone in your team is on the same page.

Content planning tools like Monday and Kapost aid you in this. They let you create tasks and assign them, work together and monitor their progress in a single dashboard. Alternatively, there are more in-depth tools like Wrike that offer drop-down menus and provide a general timeline of the project, tables of actionsable items and a message board. Both offer a free version and more extensive subscriptions if your team requires more advanced features.

4. Find Your Content Types

Whether you're a solo influencer or an enterprise marketing team, a planner for content can help you organize your ideas and ensures everyone is on the same page. It's a great tool to use for managing content for projects with an extended lead time, such as annual or quarterly campaigns.

A well-designed content plan will help you identify the kinds of content that should be created and how they should be executed. This involves determining the structure of your content, such as podcasts, blog posts, infographics, case study, or social media releases. It must also include a timeline for when these pieces must be produced and published.

You should also keep track of the metrics that are relevant to your goals for content marketing, such as traffic and engagement. This will allow you to review your results and make adjustments. Ahrefs is a great tool to help you understand what is working and what isn't. It can also provide you with insight into the performance of your competitors.

5. Determine Your Content Objectives

If you've set clearly defined content objectives your team will stay on track and ensure they're meeting their objectives. Clear objectives will help you achieve your goals for content marketing whether it's to boost SEO traffic by updating blog posts or improve customer retention by arranging webinars.

A good content planner can aid in defining your goals by laying out a well-organized workflow and allowing for collaboration. It could also include tools like image-generation software prompts for text-to-image and social management applications to streamline the process.

A marketing strategy content content planner can assist you in identifying your performance metrics, key performance indicators (KPIs) and other important factors. This will let you evaluate the effectiveness of your content and make changes to improve your marketing campaign. Some examples of measurable metrics include bounce rate websites, traffic to websites and social media shares and newsletter sign-ups. These metrics should be monitored at all stages of the lifecycle of content including production and publication.

6. Identify Your Resources

A successful content strategy is useless without the resources to implement it. When planning, ensure that you have enough budget to accomplish the tasks you have outlined. This can include team or salary payments production costs as well as web space and marketing tactics.

Once you have a budget in place, you can begin assigning the responsibility for each task. You can assign different employees to conduct keyword research, copywriting, editing as well as design. You can also use a tool like Sprout to simplify the process of scheduling content across various platforms and channels.

Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages, as well as Google Business Profiles, all from one dashboard. The scheduling tools of Sprout also have an image library to simplify managing assets and reduce time during the creation process.

7. Identify your Key Performance Indicators

If you're planning to invest lots of time creating content, it's essential that your marketing efforts pay off. The right way to identify and track the performance indicators will aid in assessing the effectiveness of your content and increase your results over time.

For instance for a return customers is a typical KPI used by content marketers. This metric is used to assess how well your content can convert customers into customers and to identify areas to improve your future campaigns.

In addition, it is crucial to determine the type of content you'd like develop based on your goals and the audience. This may include posts on social media, blog articles and infographics as well as videos. Once you've identified various formats of content and formats, you must make a plan for each that includes frequency and distribution. This will help you ensure that your content is being noticed by the appropriate people at the right times.

8. Find Your Tracking Methods

A marketing content planner is a valuable tool for any business seeking to improve their marketing efforts. It assists you in keeping track of your goals, audience and resources while allowing to see how efficient your strategy is over time.

A social media content calendar can help you determine when your posts are scheduled to go live, which helps ensure that your content is released regularly. You can also plan ahead for holidays or events that could impact your audience.

A keyword content plan is a fantastic method of optimizing your SEO tactics. It can help you determine the best keywords for your content, which can improve your search engine ranking and visibility. It can also help measure the effectiveness of your keyword content strategy over time.

9. Determine Your Measurements

Your marketing strategy should help you identify which metrics are most important for each piece, regardless of whether you structure your content according to theme or keyword. This will help you determine the success of your content so that you can keep improving it. A cloud-based marketing planer, like Optimizely CMP can also help team members to collaborate and create reports useful for future content decision-making.